Leave War to Warzone
Leave War to Warzone
Our campaign idea is to Leave War to Warzone. The campaign raises awareness that real war is hell, but Call of Duty Warzone takes the best parts of it- the strategy, the dexterity, the teamwork, and the camaraderie—and leaves out the worst—the death, destruction, and destabilization. Each of our ads is an anti-war message combined with a Warzone visual, linking the two in a provocative way and making an impact in mainstream culture. Finally, and most importantly, Warzone donates money to anti-war initiatives, like Peace Corps and Veterans Against the War to garner real change and further uplift Warzone as more than just a game.
