GPCC
GPCC
The Grosse Pointe Chamber of Commerce (GPCC) desired a rebrand with the goals of attracting younger audiences, unifying the five Pointes, & connecting with neighboring communities.
Madie Graham's Work
Freep Rebrand
Freep Rebrand
My project partner & I partook on an extensive research, strategy, and brand visualization journey, rebranding the Detroit Free Press from the ground up. The Freep promotes stories serving Detroit & Michigan locals/residents across communication channels. By grounding itself as a news-media entity in four values of revelation--unfolding & revealing truth through serving, responding, reporting & challenging--the Freep is able to transition seamlessly from print to digital platforms.
Question Design
Question Design
This project revolved around creating a motion social media cause campaign using Instagram squares & stories centered on themes of questioning design pedagogy & the lack of diversity in its historical, theoretical, & practical contexts. Who is left in & who is left out of design conversations? How do we reform?
Detroit Migration Map
Detroit Migration Map
While researching the complexities of Detroit’s housing with the rigid timeline of one week, we dug up various writings, data, photographs, & sources on the city’s migration patterns through history, resulting in a double sided data visualization/map. Created with my incredible project partner, Sam Pickett.
Native Convergence
Native Convergence
