Based on a surrealist game, this project explores the fictional character of Saul Goodman (aka James/Jimmy McGill) from the Breaking Bad/Better Call Saul universe through questions, such as: What would Saul be if he were a fruit? What is his spirit animal? His life philosophy? What would he be if he were a domicile or a song?
Motion narrative exploring the metaphor 'perplexed'.
This Zine is from is a personal project that explored content connected to things I was reading and questioning. It was a project that lead me to Faith v Reasoning.
Faith vs Reasoning — an experience designed to relive my personal journey through late 2020, early 2021 and beyond. This personal project combines my love for type, image, layout design, print, and writing, to create a piece that explores faith, questioning, doubt, reasoning, and my personal journey through those paths.
Motion branding using existing brand assets, like color & typography that graphically communicates the company essence.
